ABOUT US
Hi my name is Leslie and I am the owner of FSHNVENUS. Born and raised in North County San Diego. Carlsbad is my hometown. I would like to share with you the story of how FSHNVENUS came to life.
The idea for FSHNVENUS started Mother’s Day weekend of 2020 while coming home to San Diego from a Santa Barbara road trip with a few friends. We made the a quick stop in the LA flower district to get our moms some flowers given the holiday. I was blown away by the different districts in the down town area and became very curious in particular with the Fashion District known as the heart of the fashion industry.
Because of COVID I found myself with a lot of free time on my hands so the thought of launching an online boutique crossed my mind. So I started doing some research on what it would take & what requirements there were for opening an online boutique. I started looking into everything from business licenses, permits, branding, packaging. I remember going down checklists & thinking to myself “I can do that! Check! What do I need next?” It all just kept going from there. Everything seemed achievable so I went for it & one thing I wasn’t afraid of was failure. I didn’t want to wonder “What if I had given it a try?” Weather the boutique was going to be a success or not I would have been ok knowing I tried.
I currently work full time and have had the pleasure of working along one of San Diego’s Best Cosmetic Dermatologist for the last 10 years as a Lead Certified Medical Assistant & Cosmetic Consultant. Cosmetic Dermatology is something I’m very passionate about & I still plan on growing within that industry.
As a teen my mom had a beauty salon that provided multiple services so at a very young age I was exposed to the beauty industry. My mom has always been a big role model in my life & I’ve always admired her strong work ethic so I knew when it came down to choosing a name for my business I wanted to incorporate her old beauty salons name “Bella Venus” in her honor. So I combined what I was doing which is “Fashion” & the word “Venus”. However I wanted some uniqueness to the name so I abbreviated it & removed the vowels in the word fashion. And that is how the name FSHNVENUS came about. It took months of hard work and dedication for FSHNVENUS to happen and finally on September 7 of 2020 it launched!
Another reason why I liked incorporating Venus in the business name is because of the meaning behind the name Venus which is inspired by the Goddess Venus who encompassed love, beauty, desire, prosperity, victory & sexuality. The Venus symbol is commonly used to represent the female sex and feminism. It is also an iconic symbol of the women's liberation movement which has played such big role in women’s rights today. Here at FSHNVENUS we are all about women empowerment & encourage women entrepreneurship. I am proud to be a woman & Latina business owner.